On Tue, Feb 04, 2020 at 04:32:34PM +0000, Ryan Harkin wrote:
[...]

Actually, it does work like this:

export MACHINE=xyz
bitbake image

But not like this:

MACHINE=xyz bitbake image

No big deal, but I expected the last one to work.

I use it every day. I don't think we're doing something special (well,
for that particular thing :D), so there's at least a way to make it work
for sure :)

Quentin